Turkish Airlines to Become Liverpool FC’s Main Partner
Turkish Airlines will become the Main Partner of English Premier League club Liverpool FC from June 1, 2027. As part of the partnership, the Turkish Airlines logo will appear on the front of the shirts worn by Liverpool FC’s men’s, women’s and academy teams starting from the 2027/28 season.
The agreement will see Liverpool FC’s Main Partner change for the first time in 17 years. Standard Chartered, the club’s long-standing front-of-shirt partner, will continue its relationship with Liverpool FC as a Global Partner from 2027.
Turkish Airlines CEO Ahmet Olmuştur highlighted Liverpool FC’s rich history and strong global fan base, expressing his satisfaction that the Turkish Airlines brand will feature on the club’s shirts. Olmuştur said the partnership brings together two brands with global reach and represents a new chapter in Turkish Airlines’ long-standing support for world sport.
Liverpool FC Chief Commercial Officer Ben Latty described the agreement as an important milestone for the club. Noting that Turkish Airlines is a globally recognised brand with an extensive international flight network, Latty said the relationship between the two sides is built on special memories dating back to 2005 and that they aim to establish a long-term partnership.
