Emirates Becomes Main Sponsor of Real Madrid Basketball

Dubai-based Emirates Airline has signed a long-term sponsorship agreement with Real Madrid’s basketball team, one of Spain’s most prominent clubs. Under the agreement, Emirates’ “Fly Better” branding will appear on player jerseys, training kits, and team staff attire.

Emirates President Sir Tim Clark stated that the partnership strengthens the airline’s existing collaboration with Real Madrid and marks the brand’s first step into European basketball. The agreement will also provide Emirates with visibility at the Movistar Arena, along with social media, marketing, and sponsorship opportunities in various league competitions.

Following its partnerships with the NBA and several international organizations, the airline aims to further expand its global presence in basketball through this collaboration.