United Airlines Restricts Ticket Sales via Artificial Intelligence

US-based United Airlines has decided to ban artificial intelligence assistants performing automated transactions on behalf of passengers from purchasing flight tickets and managing reservations. The company stated that the new regulation aims to protect passengers’ personal data and prevent unauthorized ticket purchases, account changes, or the use of MileagePlus miles.

The new rules cover not only fully autonomous AI systems, but also semi-autonomous assistants operating under user supervision. Under the regulation, restrictions are being imposed on these systems regarding searching for flights, creating reservations, purchasing tickets, and making changes to existing bookings.